Everyone explains that making your business different is vital — but NO ONE (not even experts) explains how to actually do it... Until now.
Just click on that big fat red button and I'll send you one bite-size email per day (Monday to Friday) to help you stand the f*ck out in a no-bull, super-practical way:
"When are you going to do something in French so I understand it?"
"You're literally the only marketer I can stomach."
"A terrific celebration of marketers and marketing in all its forms."
"I learn something new all the time. Just wanted to drop a note and let you know you are onto something. Keep doing what you are doing. I think you are serving a greater purpose and perhaps the best is yet to come."
"The podcast is brilliant but this weekly mailer is one of my fave things to receive as the content goes some way to answering the 'why' of the title.
Louis fights a good fight for doing marketing properly and encouraging others to do the same. We all need a bit of Louis in our life."
"Thanks for the amazing insights, you have given me a lot of "idea sparks" that helped me grow as a marketing strategist."
"I was convinced no one left in the marketing world gets it, then I found you. I'm re-energized and will live the change I know needs to happen."
"The more of your content I'm consuming, the more impressed I am at what you've done and what you are doing."
"You do an absolutely phenomenal job. You remind me of Seth Godin in your ability to cut through the fluff and get to the meat of what it means to be an impactful marketer."
"This changed my entire approach to marketing. The last person who did that is a really smart researcher with 20 years of experience working at Gartner. Radical differentiation is a concept that everyone needs to get their head around. Everyone needs to get this. It is the most important thing marketers should be thinking about.
They're thinking about their competitors and they're thinking that's how they differentiate, but real differentiation, which I love, is really about understanding your customers and figuring out what they're tired of and what they're sick of. You don't get the insight from the competitors. You get the insight from your customers. And so that kernel of it is what I think a lot of marketers are missing."
"Figured it out. You're the Jeremy Paxman of marketing."
"Anything with Louis always blows my mind."
"You have a refreshing approach to thinking and talking about marketing that I have just not seen in 13+ years of working in comms/marketing."
"I love that you are always trying to help others, that you don't believe in 'protecting' your knowledge and learning, but always rather sharing it all out LOUD with the world, and boosting others up. You are one of the most straight up and most caring people I have ever met."
Louis Grenier, who likes to talk about himself in the third person, is the founder of the popular contrarian marketing podcast Everyone Hates Marketers, which's reached 1M+ downloads with no ads, in less than 4 years.
He’s always felt the desire to stand out, from dyeing his hair bright red as a child, to being called an “intellectual terrorist” by his teachers (true story), to helping companies like Hotjar or Dropbox to differentiate themselves.
His work has been featured by CXL as course instructor, the altmba by Seth Godin, the Mini-MBA in marketing by Mark Ritson, and other big names.
He believes that standing the f*ck out is the antidote to marketing bullshit.