Let's start with the obvious...

Everyone explains that standing the f*ck out is 👏CRI👏TI👏CAL, but no one, not even positioning and branding experts, explains how to *actually* do it. That, my friend, is up to you to figure out.

This never sat well with me, honestly.

So I've made it my mission to help startup/business owners in saturated markets to stand the f*ck out in a practical and honest way *without* the need for a huge team or a massive budget.

I've used my 10+ experience in marketing with businesses like Hotjar or Dropbox, my failed CRO agency, my 160+ podcast episodes with no-BS marketers, and thousands of hours of research (literally) to develop the Stand The F*ck Out™ Methodology: a practical 4-step framework to position your business, find your people, and build a durable brand.

Whenever you're ready, there are a few ways we could work together.

If you run an expert-led business (consultant, agency owner, creator, author, speaker...) and can't seem to find a clear direction for your business:

  • You can book me for a short, high-intensity session to solve a specific challenge (for example: figuring out your best segment, redefining what you should offer, realigning who you are and what your business offers...).
  • Or you can book me for a full day to work through your unique positioning, distinctive brand, go-to-market plan, and systems to stay the distance.

If you're the founder of a growing startup (or a senior leader) and want a super-focused strategy to position your brand while having everyone "sniffing the same glue" internally:

  • You can book me for a series of sprints (bi-weekly) where you, your leadership, and myself will develop a positioning+brand that stand the f*ck out.

I work best with folks who like to take calculated risks and challenge the status quo.

Get in touch to see if we're a fit.


Everyone explains that making your business different is vital — but NO ONE (not even experts) explains how to actually do it... Until now.

Just click on that big fat red button, answer a couple of questions, and learn to stand the f*ck out in a no-bull, super-practical way:

"You're literally the only marketer I can stomach."

Braeden Mitchell
Security Engineer

"A terrific celebration of marketers and marketing in all its forms."

Cindy Gallop
The Michael Bay of business

"When are you going to do something in French so I understand it?"

Mr Grenier
My Dad