Here's how to do it:
Step #1: Obsess over a group of people who believe in what you believe, hate what you hate,
Step #2: Earn their trust over time,
Step #3: Help them achieve their most burning desires with a good product that radically stands out in a sea of sameness.
Sounds too easy?
If it was that easy, everyone would do it.
I'd like to send you 7 principles I've learned over the last 10 years to smell marketing bullshit from miles away, drive real results (aka revenue), and stay confident as a marketer.