MAKE YOUR PRODUCT/SERVICE RADICALLY STAND OUT🤘

A gif of a STFO cohort

Stand The F*ck Out (STFO) by Everyone Hates Marketers is an 8-week high-intensity online workshop designed for risk-takers who want to radically stand out from a sea of competitors and attract customers they love and respect.

  • Small group of 20 mavericks who believe you don't have to bullshit people to sell
  • No-fluff, actionable content with a step-by-step roadmap and worksheets
  • Weekly calls to hold you accountable, get detailed feedback, and move forward
  • 🆕 Kickoff party to get to know each other before the real work begins (don't be scared)
  • 🆕 Feedback pods for extra accountability and support with 2-3 peers in your timezone (optional)
  • Real-life examples (without mentioning Disney, Tesla, Hertz, Apple, or Drift once)
  • Private forum community with your peers and STFO alumni
  • Workshops led by STFO alumni so you can learn from their mistakes
  • Weekly workload: between 6 and 8 hours (depending on the week and how much you want it!)
  • Next cohort: Sept 23rd to Nov 22nd, 2021
  • Tuition: $700 for 3 months or $1,900 if paid in full (save $200) for STFO Fundamental

Be notified when applications open

  • Cohort #3 starts on Thursday, September 23rd and ends on Monday, November 22nd, 2021.
  • Applications open to the waiting list on Wednesday, September 1st.
  • Places are limited to 20.
  • If you are accepted, securing your seat is on a first-come, first-serve basis. The first cohort sold out in 3 days.
JOIN THE WAITING LIST →

61 pages of testimonials wouldn't fit here...

...So here's a PDF document featuring 20 Stand The F*ck Out alumni and their unfiltered thoughts about the program.

You see...

I wanted STFO customer reviews to, well… stand the f*ck out.

And I really wanted to avoid those fake one-liner testimonials you can see everywhere online.

You know the ones I’m talking about…

Louis is great! 5 stars!” or “STFO was a valuable experience.” or “I increased my conversion rate by 745893.54% in less than 24 hours thanks to this program.

No, I wanted to showcase the real deal.

What participants really went through before they chose to apply, during the program, and after it all. What almost stopped them from joining? What did they struggle with the most? What did they actually get out of it?

That’s why I spent more than 20 hours on Zoom calls with STFO participants to get their raw, unfiltered thoughts.

The video recordings got transcribed, cleaned up for clarity, and turned into long-form, written testimonials so you can decide for yourself if STFO is for you.

STFO Testimonials PDF.
Download the 61-page document
(no email required, of course!)
Gregory McCormick
Director of Marketing
Oregon, United States,
STFO Cohort #1

"The pandemic was doing us in. Our office service was really hit hard. We went from $0 to $250K a month from one insight we got from STFO."

Shit was falling apart. People were getting laid off. The company culture was starting to dissolve. Emotions were high.

We sell office services. No one was in an office... so we were really hit hard. And so we were launching a new product called Breakroom in a Box to try to pivot hard.

And I don’t know why it’s so damn hard to find authentic marketing help. It's so hard to find real marketing help beyond all the shitty, flashy, bullshit stuff.

I felt burnout full force, man. I had been working relentlessly for a whole year at this point, and when STFO came out, I was like, “Oh, I want to do it.” And when telling my wife about it, I said, “I don’t even know if I have the time.

I knew the mental commitment was eight weeks. So I asked myself, "Can I put myself fully into it?"

And I don’t know why it’s so damn hard to find authentic marketing help. It's so hard to find real marketing help beyond all the shitty, flashy, bullshit stuff.

I couldn’t do this again with a new product of just walking in the fog. I wanted a roadmap.

As the CMO, I couldn’t do this again with a new product of just walking in the fog. I wanted a roadmap this time. I wanted structure, especially during a fast pivot. And that's something Louis always did with the podcast. He gave a step-by-step structure. And when it comes to launching a product, I wanted to see what a roadmap was like from him.

So, I made that mental commitment. I told myself, “I'll make time.

I chose to do STFO on me… my personal credit card. I didn't really think about asking the company. I was like, “These are my skills. I'm taking them with me wherever I go.

We went from $0 to $250K a month from one insight we got from STFO.

So, I was literally working on Breakroom in a Box throughout STFO.

We sent so many free boxes. I was actually able to get something like 200 responses on surveys, and I dropped them all into the Excel spreadsheet, broke them all down, and saw a screaming pattern. It turns out the name Breakroom in a Box is not accurate. That’s not what people used it for. Everyone was talking about the boxes more as a gift of appreciation.

We were roasting coffee in-house, and then people started to put in their own company swag. Of course, other companies do this, but we had that little angle of, “You get ethically sourced specialty coffee with your own brand on it.” And that came as an idea of appreciation which is one thing I can directly tie to STFO.

So with that angle, the sales team just went for it. And by December, we did $250K in sales.

If I could give one piece of advice…

A lot of people think there are shortcuts and hacks in marketing. STFO isn’t for people who spend their time searching for that one little secret that will make their life perfect. It’s for people who want to earn it, who see that things are built over time and with work. 

It’s incredible to go through a crisis as we did, and STFO showed us what we’re capable of when we do the work.

Everyone explains that standing out is critical, but...

...no one, not even positioning and branding experts, explain how to *actually* do it.

That, my friend, is up to you to figure out.

I know the feeling.

Drawing the rest of the owl

It sounds almost comical but it has real implications:

No clarity

You feel like something is missing but you can't put your finger on it. You've worked hard for years without the returns you were expecting.

No excitement

You work on projects that do not excite you anymore. You've fallen into a routine that has sucked the creativity out of you.

No differentiation

You struggle to sell what you currently offer. You have a tough time explaining what makes you unique and what specific market you serve.

Sandro Meyer - client
Sandro Meyer
Marketing Agency Owner,
Switzerland,
Cohort #1

"Is it going to be one of those courses that tells me I need to write a story around my brand?"

There are a lot of these storytelling courses where they all say “You need to find the unique positioning, and you need to tell a story about your brand.” And that was my biggest objection.

I didn't want it to be another one of those courses that you just buy.

And luckily it was not.

I had a bit of confusion around the services that we provided

I needed to get clarity on how to position our agency in conjunction with our content that we send out every week.

And how all of these fit together. This was really not clear to me.

That’s why I signed up.

It was exhausting to have all these options open

I was reading all those books, like Blue Ocean Strategy and all that, but it never clicked for me. It made me maybe feel tired and lose motivation a little bit.

It might seem like a luxury problem, but it isn't really. It's just tiresome to constantly every single time to send out a newsletter or record a podcast and ask yourself, “What is it that you're trying to do?

I now have a story that I use in sales calls

I just didn't have that before. I have a story that connects with people and that I now use in sales calls.

I had a sales call with a lead last week and I could just immediately connect with her on the fact that I know how it feels to be a new marketing leader.

I think we’ve got the contract because of it.

I was not expecting...

...to learn a step-by-step repeatable process of how to narrow down my target audience and craft a unique positioning for my segment or niche that I can actually own.

It just makes me feel like very relieved because I don't have to think about how I'm going to do this every single time for the rest of my life.

It ultimately gave me the clarity that I needed.

Yet another inspirational marketing course that you buy and never watch?

Nope.

It's designed around 3 core principles...

Louis Grenier

Fundamentals, not tactics

 You will learn timeless principles of business, psychology, and marketing. In other words, the WHY behind the WHAT.

Those mental models will stay with you for the rest of your career. After STFO, you will be in a position to make your own decisions without doubting yourself.

Simple, not easy

I've removed the fluff so every concept is simple to understand. You're going to feel like everything just "clicks" together.

The responsibility is then on you to do the work and ship, every week; and that, my friend, is not easy.

Care personally, challenge directly

There's a reason why I run STFO twice a year — I give everything I've got for you to succeed. You're joining a community of folks with the same values.

It's also your responsibility to care personally for each member and while challenging them directly with thoughtful feedback.

Be notified when applications open

  • Cohort #3 starts on Thursday, September 23rd and ends on Monday, November 22nd, 2021.
  • Applications open to the waiting list on Wednesday, September 1st.
  • Places are limited to 20.
  • If you are accepted, securing your seat is on a first-come, first-serve basis. The first cohort sold out in 3 days.
JOIN THE WAITING LIST →

The program is built around 3 core parts:

Learning materials
  • In the first part, you will learn why standing out starts with your own beliefs, strengths, and purpose. You will get out of your head and reach out to people who know you well.
  • In the second part, you will learn why most advice on narrowing down your market is wrong and how to define a minimum viable market you're confident about. You will move from uncertainty to certainty by talking to your market (whether you have customers or not).
  • In the last part, you will learn what radical differentiation really is. You will take the building blocks from the previous modules to engineer your very own uniqueness. You will jolt your market into action so they pay attention to you, trust you, and buy from you.
Sarah McKinnon - client
Sarah MacKinnon
B2B Marketing Consultant,
Spain,
Cohort #1

 “I was just stuck in my own ideas…”

I couldn't see it from the lens of my buyer. I wanted to figure this buyer research thing out because I had been percolating over it for two years. I had an obsession with this idea that comes back and attacks me every now and then.

I tried to launch this product and shared it with a whole bunch of different people. I had a bunch of conversations with people who I thought should buy this, but no one understood it.

I just had some spreadsheets with process ideas and questions to myself. And I had a failed landing page that didn't generate the business that I was looking to generate.

I just sold a $10,000 research project that I couldn't figure out how to position for two years

...before I'd even finished STFO.

I now have insights into a little area that could be mine.

The whole process of coming through and bringing this thing to life was so exciting for me. Because it's something I've been so excited about bringing to life and I just couldn't figure out how to do it before.

I have a better understanding of what exists in the market and what the unmet needs are. I have insights into a little area that could be mine very profitably and in a very differentiated way.

I am very busy but it doesn't mean I don't take really good opportunities when they come

I do a lot of stuff all at the same time. For example, I'm taking Spanish lessons, at six in the morning, a few times a week. I'm doing a lot of work right now.

I took on this new buyer research, like a test pilot project, which is taking me three times the time. But that doesn't mean you don't take opportunities that are really good when they come. I think STFO was just like one of those opportunities, whereas it felt right.

STFO changed my entire approach to marketing

The last person who did that is a really smart researcher with 20 years of experience working at Gartner. Radical differentiation is a concept that everyone needs to get their head around. Everyone needs to get this. It is the most important thing marketers should be thinking about.

They're thinking about their competitors and they're thinking that's how they differentiate, but real differentiation, which I love, is really about understanding your customers and figuring out what they're tired of and what they're sick of.

You don't get the insight from the competitors. You get the insight from your customers. And so that kernel of it is what I think a lot of marketers are missing. 

I rarely like people in marketing...

I know that such a mean thing to say, but I'm just being fully honest. There are so many people who are just trying to build their careers versus actually serve customers.

I love the people that I met through STFO. I think they're super cool. Even though we weren't all selling to the same types of customers, there was very genuine respect for humanity and care for the people that they're serving in a very authentic way that just really spoke to me.

I really appreciated the thoughts and reflections I got from some of the other participants as well (not just you Louis).

I also liked the way you shaped those conversations. They were empathetic, but they were also “Cut the crap. You can figure this out.

Who is it for?

Do you believe you don't have to bullshit people to sell? Do you care about the customers you seek to serve (instead of just trying to build your career)? Are you a take-charge kind of person who doesn’t want to do what everyone else is doing?

Yes?

Then STFO might be for you.

To be more precise, you are likely to be a great fit if you are:

Cohort #1

A business owner who wants to scale their business but lacks a clear direction.

You want a laser-focused strategy to go with your tactics rather than making it up as you go.

An experienced entrepreneur who's launching a new product or service in a saturated market.

You want to validate your market, your offer, and your differentiation before going all-in.

A senior in-house marketer who wants to help their business scale or launch a new product.

You want to work alongside your founder/CEO, influence what you're selling, and clarify your company’s positioning.

A marketing consultant who wants to help their clients stand the f*ck out.

You want to offer additional services to help your clients radically stand out, raise your prices, and make a bigger impact.

Weekly calendar and calls

  • Monday: Each week starts with a series of short videos (around 1 hour combined) uploaded on Podia, to watch in your own time. It comes with templates and worksheets on Google Drive.
  • Wednesday: Bonus student-led workshop with an STFO alumnus so you can learn from their experience (it will be organized once or twice during the program).

  • Thursday: We get on a Zoom call* to answer your most pressing questions, get feedback on what you've done so far, and work on your next steps.
  • Sunday: This is your deadline to submit your assignment within the private forum community, hosted on Circle. 

Throughout the week: Receive feedback from Louis and your peers on your work because you can rarely read the label when you're inside the jar.

Participate in candid discussions with the other students and give them feedback.

Circle community forum

*During your application, you will be asked to pick one of  two timezone options:

Option A

8am Dublin time to accommodate folks based in Europe, Asia, Africa, Asia, and Oceania.

This translates to London 8am, Paris 9am, Delhi 1:30pm, Sydney 7pm.

Option B

4.30pm Dublin time to accommodate folks based in Europe and America.

This translates to Paris 5:30pm, Los Angeles 8:30am, New York 11:30am, Rio de Janeiro 1:30pm.

Curriculum

Here's a snapshot of what you're going to learn over our 8 weeks together.

I pay close attention to the feedback I'm receiving from STFO alumni, so the content is likely to evolve from cohort to cohort.

Slidedeck

Week 1: Challenging your self-limiting beliefs

  • The ONE thing preventing you from standing out
  • The biggest self-limiting beliefs
  • How to challenge them

Week 2: Using your time, energy, and talent more effectively

  • Why personality tests suck
  • Two practical ways to understand oneself
  • Four steps to identify your unique ability

Week 3: Defining your minimum viable market (part 1)

  • Why having a "maximizer mindset" is dangerous
  • The laziest, most effective way to pick your very own corner of the market
  • The biggest mistake to avoid when choosing who to talk to

Week 4: Defining your minimum viable market (part 2)

  • Why "5" is the magic number
  • Four steps to move from uncertainty to certainty
  • How to calculate your market size in a few steps
  • The red flags to be aware of

Week 5: Defining your status quo

  • What conspiracy theorists and marketers have in common
  • Pointing the finger at the monster threatening your market
  • Four steps to identify your status quo

Week 6: Engineering your radical differentiation

  • Four unhealthy obsessions preventing you from differentiating your business
  • What radical differentiation really is
  • Six steps to identify your uniqueness (and six examples)

Week 7: Jolting people into action

  • Five mistakes preventing you from attracting the right customers
  • Six timeless principles to make people pay attention to you, trust you, and buy from you
  • Four steps to get the right customers

Week 8: Building your brand to attract customers for years to come

  • The biggest mistake I've made 10 years ago
  • The three flywheels to push to get results
  • Four steps to build a big brand as a small business
Ludovic Delmas - client
Ludovic Delmas
Co-founder, Kickass UX,
Seattle, United States,
Cohort #1

"There are so many techniques and things you can learn out there, it's very mentally tiring."

Everyone is screaming out on the roofs, saying, “This technique is the best and it's the new thing you should do!” And then this person’s saying the exact opposite. And it's just so noisy. No one is talking about the fundamentals, right?

Forget about the internet, forget about anything, what is evergreen? And I felt that STFO was going to be that evergreen thing that was completely different from all the shiny things.

Our market was so wide, we would have lost years

Before STFO, we didn't know exactly who was within our segment.  It was so wide and so open.

We didn't know who to target online. And that was always in the back of my mind, “Maybe it's okay to cast a wide net and attract as many people as we can?

We avoided making a huge rookie mistake

It really felt like we didn't know where to go or what communities to activate. We just hadn’t done our homework.

Now that I've taken the program, I realized that we probably would have lost years and years lost business just because we would have been so general, so vanilla that no one would have really believed in such a small company.

STFO really saved us potentially months or years of not being well positioned.

Everything came together in major ways

To see the effects of all the work from the previous weeks being finally emerging together into that unified differentiation that we can activate and use as part of our strategy was amazing.

Now it's making sense for my own business and I see how to do this now. And this is freaking cool.

STFO gave me a huge amount of relief mentally

Now, whatever we do is based on very solid foundations and a very specific segment.

We know exactly who to activate actually. We know that we have to go for this blog, this blog, and this blog, this forum, and so on. It helped tremendously, too, to know how to focus our efforts as founders.

You really went into answering people's issues and concerns

That's super interesting because there were several feedback loops. There was a feedback loop within the private forum. Then there was a feedback loop during the weekly calls. You created this group dynamic in a way that was genuine and that helped people really put it to practice, get that feedback, iterate, and close the loop.

If you're on the verge...

...wondering if you will gain at the end of this program the answer is absolutely yes. So just do it, just trust that there will be a huge gap between where you are now and where you will be after.

There will be a lot of work involved but just freaking take that course and see the results for yourself.

Just the best course I've taken. I don't know anything remotely close to it. 

You care as a mentor. I know that you're not there to just make a quick buck. It’s great knowing that you really truly care.

Admissions and tuition

STFO 
Fundamental

  • 8 no-fluff, actionable video lessons
  • 8 high-intensity group coaching calls in your timezone
  • Step-by-step roadmap and worksheets
  • Kickoff party
  • Private forum community with your peers and alumni
  • Alumni workshops
  • Feedback pods (optional)

$700 for 3 months
or $1,900

STFO 
Super Duper Diamond 💎

(Limited to 3 seats)

All the things in STFO Fundamental, plus:

  • Unlimited 1:1 feedback with Louis via voice messages (Mon-Fri)
  • 60min 1:1 call with Louis to book during the cohort
  • Access to the Cracking Fame masterclasses (worth a kidney, almost)
  • Access to future STFO content updates

$1,700 for 3 months
or $4,900

If your application is approved, seats are granted on a first-come, first-serve basis.

The first cohort of STFO sold out in 3 days.

  • Step 1: Join the waiting list
  • Step 2: Receive your application via email on Sept 1st and fill it out
  • Step 3: If you're selected, pay on a first-come, first-serve basis
  • Step 4: You're in! Plan your weeks ahead so you can commit to attending the calls and ship your work.

FAQs

My business/the business I work for feels like a mess. Do I need to shore up some loose ends and clarify some ideas before joining STFO?

Bring all your mess with you and come on in!

That's what STFO is for.

If your positioning was clear and you knew EXACTLY what to do for the next three quarters, you wouldn't need STFO, would you?

What's the profile of the applicants?

It's very diverse but we all unite around the same belief: you don't have to bullshit people to sell.

This diversity of backgrounds, identities, and experiences makes this program quite special.

Expect a healthy mix participants, just like in the first two cohorts:

  • a VP of marketing & brand strategy for a senior living facility in Canada
  • a founder of a coding game for primary school students in England
  • a life coach for high achieving professionals in Sweden
  • a CEO of a healthcare technology company in the USA
  • a content marketer for cybersecurity companies in Romania
  • a lead generation consultant for real estate agents in Hong Kong
  • a co-founder of a marketing agency in South Africa
  • an interior designer in Singapore
  • a partner of a B2B growth marketing company in Switzerland
  • a VP of comms for a kids speech recognition company in Ireland

Should I go on?

Come as you are.

(Read their testimonials if you want to know more about their story.)

I've found group coaching sessions to be unproductive in the past. Will this format help me?

Look, we're not here to talk about the weather for the first 15 minutes. We're here to get shit done and untangle your mind.

At every group call, I make sure to talk to each participant individually to solve every single challenge that arises.

There's a something magical about hearing other people's problems being solved in front of you.

But...

Show, don't tell, as they say. So here's a recorded 1-hour+ live session to give you a taste of what STFO group calls are about.

What's the time commitment to get value out of STFO?

It's going to depend on how much you want it.

Some weeks are more challenging than others, and I will let you know in advance so you can prepare.

Allow roughly 6-8 hours of work per week (which includes watching the videos, giving feedback, processing feedback, and working on your assignments).

What if I can't attend the weekly calls?

There are two timezone options to choose from to accommodate you wherever you are.

Weekly calls are a mandatory part of the STFO experience.

If you feel like you won't be able to attend, please do not apply.

How will you make sure there's plenty of time for ME and MY problems, MY market, MY fears, MY journey of X years struggling with my positioning?

STFO is limited to 20 seats for a reason: so there's plenty of time for me to get to know you, your challenges, your fears.

"Louis cares as a mentor. I know he's not there to just make a quick buck. It’s great knowing that he really truly cares."

Those are the words of Ludovic from STFO #1.

This program is built with you in mind. I know what it feels to do average things for average people. To be a watered-down version of himself. To not be trusted enough.

It's also built around first principles of business, marketing, and psychology that work for any business that want to radically stand out.

I'm in this [insert super specific industry]. Is STFO for me?

Look, your industry doesn't matter as long as you:

  • Want to radically stand out from a truckload of competitors
  • Believe you don't have to bullshit to sell
  • Are willing to be challenged directly (alongside your business, product(s), model, etc.)
  • Can influence whatever you're selling (we're not there to just put lipsticks on a pig)

What if a direct competitor of mine joins the same cohort?

Chances are very, very, slim that a competitor of yours in the exact same market/category will join.

But, sure, let's assume it does happen.

Truth is, the world is big enough for both of you and it's not a zero-sum game. You will both gain from knowing each other.

What's new in Cohort #3?

I've added two things:

  • A kickoff party to get to know each other before the real work begins. We used to dive straight away into Week #1 without formal introductions. That's gonna change!
  • Feedback pods for extra accountability and support with 2-3 peers in your timezone (this one's optional). It will help those of you who want to dig deep. You'll have complete autonomy when it comes the way you want to exchange with your pod.

What are the criteria for selection?

I look at a few things:

  • Culture-fit: Do you listen to Everyone Hates Marketers? Do you like to take calculated risks? Do you find Clickfunnels unbearable?
  • Value-fit: Are you an experienced entrepreneur who knows that having a clear positioning is business-critical? Are you about to launch a new product or service online? Are you a seasoned in-house marketer who's going to work alongside their founder or CEO?
  • Coach-ability: Are you open-minded and willing to be challenged? Are you happy where you are or do you want to grow?​

What if I need more help?

I offer a Super Duper Diamond 💎 option with unlimited 1:1 feedback via voice messages and a 60min call to book with me during the cohort.

There are a few bonuses that come with that tier.

How does STFO compare to Seth Godin's Marketing Seminar and Mark Ritson's Mini-MBAs?

I stand on the shoulders of giants.

And I consider Seth Godin and Mark Ritson to be marketing giants. I've learned so much from them and I continue to do so.

The Marketing Seminar by Seth Godin is based on his books and overall work. It's transformative but could also be overwhelming because, to quote Steve Munini, a STFO alumni who went twice through The Marketing Seminar, "I found it hard to apply what I learned - the owl drawing problem."

STFO is 100% focused on the topic of radical differentiation with a clear framework to follow.

Mark Ritson's Mini MBAs are cutting through the industry bullshit like a bull at a gate. His teachings are perfect for seasoned marketers who are working for big, established brands that have been around for a while.

STFO's approach is best suited for entrepreneurs, small businesses, and startups who want to find a way to compete against those established brands.

How is STFO different from the podcast?

Everyone Hates Marketers is like a cookbook. You follow recipes from the best chefs in your own kitchen and get great ideas to impress your friends.

Stand The F*ck Out is like having you plus a bunch of cool people in a professional kitchen with a chef teaching you how to cook a tasty 7-meal, challenging you, and giving you feedback along the way.

How is it different from other online courses?

STFO is the only online workshop teaching radical differentiation to no-bullshit entrepreneurs and marketers. You won't find anything like it anywhere else.

Most online courses teach you tactics that will stop working in a few months. STFO doesn't.

Most online courses envelop you with complex concepts that confuse you. STFO doesn't.

Most online courses can't care less if you don't complete them. STFO does.

Most online courses leave you on your own to figure things out. STFO doesn't.

What's the payment process?

Credit card payments are processed via Stripe, through the online learning platform Podia.

You may pay via bank transfer if you encounter issues with card payments.

Can I get reimbursed?

If you're a business owner, you've got that covered. If you're an in-house marketer, this is a discussion to have with your founder.

Can I pay by instalments?

Yes, upon payment, you will have the option to choose between a one-off payment of $1,900 or a 3-month instalment plan of $700 per month (which is $200 more expensive).

Do I have to pay EU VAT?

If you're based outside Europe, you can ignore this question.

If you're based in Europe (excluding Ireland), you will likely NOT have to pay EU VAT as long as you have a valid VAT ID. Please check with your accountant.

If you're based in Ireland, you will likely have to pay VAT (23%) on top of your tuition (which you will be able to claim back as a business owner). Please check with your accountant.

What's your refund policy?

You should only purchase and join STFO if you are prepared to do the work.

That means attending the weekly calls, participating in the forum community, submitting your assignments on time, and helping others do the same.

If you take the training and "play the game" but you do not achieve results that improve your business, email me within 15 days after the last STFO call.

I reserve the right to offer a partial refund at my own discretion. I also reserve the right to refuse refunds.

Can I bring my business partner with me?

Yes, it's very much encouraged. Working together on radical differentiation is a great way to be aligned around the same goals and stand the f*ck out.

Tuition will be due for both of you.

What tools are we going to use?

Podia to watch the video lessons and receive your assignments. Google Drive to complete your worksheets and templates. Circle.co to discuss with your peers in a private forum. Zoom for our weekly calls.

Who's behind this?

Louis Grenier, who likes to talk about himself in the third person, is the founder of the popular contrarian marketing podcast Everyone Hates Marketers, which's reached 1M+ downloads. He has 10 years of experience in marketing and worked with businesses like Dropbox or Hotjar.

He has a proven track record of launching products and services that made a huge flop. For this reason, he knows exactly what it feels like to do average things for average people. To be a watered-down version of himself. To not be trusted enough.

He's learned from his mistakes and loves to create stuff that stands out. It makes him feel good, it gets results, and he wants you to experience the same thrill.

Where's your accent coming from?

First, how dare you.

Second, I’ve created this French persona to make myself more approachable.

Where can I hear you talk about radical differentiation?

Where can I hear you talk more about radical differentiation?

Here's a selection of podcast episodes I've been on recently:

If you want to see my face, here's a selection of video workshops:

Be notified when applications open

  • Cohort #3 starts on Thursday, September 23rd and ends on Monday, November 22nd, 2021.
  • Applications open to the waiting list on Wednesday, September 1st.
  • Places are limited to 20.
  • If you are accepted, securing your seat is on a first-come, first-serve basis. The first cohort sold out in 3 days.
JOIN THE WAITING LIST →
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