I can help make your product or service radically stand out

I work 1-to-1 with experienced founders/CEOs (and their leadership teams) who want to differentiate their business in saturated markets and get more customers.

  • You've been in business for a while and you're ready to scale. You want a laser-focused strategy to go with your tactics rather than making it up as you go.
  • You're launching a new product or service. You want to define what makes you stand out, find the perfect niche, and make sure people you care about understand your value.

I work best with folks who like to take calculated risks and challenge the status quo.

Get in touch to see if we're a fit.

Next availability for new clients: Early 2022


It's the antidote to marketing bullshit.

  • 7 mental models (one a day)
  • A 1-hour workshop (with Q&As)
  • Followed by weekly emails