It's the antidote to marketing bullshit.
Louis Grenier, who likes to talk about himself in the third person, is the founder of the popular contrarian marketing podcast Everyone Hates Marketers, which's reached 1M+ downloads with no ads, in less than 4 years.
He has 10 years of experience in marketing and worked with businesses like Dropbox or Hotjar.
He has a proven track record of launching products and services that made a huge flop. So he knows exactly what it feels like to do average things for average people. To be a watered-down version of himself. To not be trusted enough.
He's learned from his mistakes and loves to create stuff that stands out. It makes him feel good, it gets results, and he wants you to experience the same thrill.
He believes that radical differentiation is the antidote to marketing bullshit.