Because we're "selfish, lying, short-term thinking scum," as Seth Godin told me when I asked him the question on the podcast.
We use sleazy marketing tactics to make a quick buck. We treat people as numbers. We lie to them. We obsess over the new and shiny. We make things way more complicated than they need to be.
Do you know what's interesting, though?
We're not bad people.
The pressure we're under is just immense: quarterly targets to reach with shrinking resources, a board to please, gurus guilt-tripping you to use the latest growth hack...
Deep down, you hate it as much as I do, whether you're an entrepreneur who wants to grow your business, an in-house marketer who wants to make an impact, or someone who wants to launch something new.