Louis Grenier

I'm Louis Grenier, the French guy behind Everyone Hates Marketers.

I'm here to help you radically stand out without being sleazy with:

  • Stand The F*ck Out, an 8-week, high-intensity workshop for risk-takers who want to make their product or service radically stand out. The next cohort starts in September 2021. 👉Join the waiting list.
  • My podcast Everyone Hates Marketers where I interview guests who share no-fluff, actionable marketing insights that you can implement today. It's been downloaded over 1 million times since 2017.
  • Radical differentiation consulting. I work with a small number of adventurous founders and creators who want to radically stand out from a sea of competitors (and attract customers they love and respect). Get in touch if it's of interest.

10 facts about me

1) I'm the husband to the beautiful Jennifer:

2) I've been living in Dublin, Ireland, for the last 10 years.

3) At the end of my 3rd year in a French business school, I was expected to do an internship abroad with a French company (in partnership with said business school). One of those companies was based in Ireland and I ended up here because they were the only one interested in my profile.

4) I fell in love with marketing when I was 18-19 after reading the book called Petit traité de manipulation à l'usage des honnêtes gens which is basically the French version of Influence: The Psychology of Persuasion:

Image result for petit traite de manipulation a l'usage des honnetes gens

5) Marketing has always been more than a career or a job for me. I’m kinda obsessed with it. I love understanding people – what they really think, what they really like, what they really do. I'm a super curious person who loves asking questions until I get to the bottom of things.

6) I was born in Clermont-Ferrand, France, which is famous for its gothic cathedral as well as for being the corporate headquarters of Michelin (the global tyre company):

green grass field near mountain during daytime
Clermont-Ferrand and its volcanoes...

7) When I was a little boy, I used to annoy my mom by constantly connecting to the internet on our 56k modem when she was trying to make a call. I was fascinated by the ability to reach an unlimited amount of people within seconds and by the touch of a button.

8) I believe you can treat people the way you’d like to be treated and still generate results without using sleazy, aggressive, hack-y marketing. This is why I’ve started Everyone Hates Marketers – a no-fluff, actionable marketing podcast – as a side project in April 2017. I've left my full-time job in September 2020 to work on it full-time.

9) Since then, EHM has been downloaded more than 1M times and got praises from many from industry leaders as a marketing podcast you can learn from (crazy, right?!).

10) I LOVE creating something that people pay attention to because it's the OPPOSITE of what everyone else is doing. I'm super cynical and contrarian by nature so I tend to try to poke holes in everything I see or hear... I think this is why I thrive in making people pay attention to stuff without being spammy.


It's the antidote to marketing bullshit.

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"Anything with Louis always blows my mind."

Zineb Layachi
CMO in Residence

"You're literally the only marketer I can stomach."

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"Louis is a genius. Sharp and super useful insights."

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Marketing Consultant


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