BONJOUR BONJOUR! I'm Louis Grenier, the French guy behind Everyone Hates Marketers.

Everyone explains that standing the f*ck out is 👏CRI👏TI👏CAL, but no one, not even positioning and branding experts, explains how to *actually* do it. That, my friend, is up to you to figure out.

This never sat well with me, honestly.

So I've made it my mission to help startup/business owners in saturated markets to stand the f*ck out in a practical and honest way *without* the need for a huge team or a massive budget.

I've used my 10+ experience in marketing with businesses like Hotjar or Dropbox, my failed CRO agency, my 160+ podcast episodes with no-BS marketers, and thousands of hours of research (literally) to develop the Stand The F*ck Out™ Methodology: a practical 4-step framework to position your business, find your people, and build a durable brand.

Whenever you're ready, there are a few ways I can help you:]

Some stuff I'm proud of:

  • Top 1% marketing podcast with 1M+ downloads
  • Called an “intellectual terrorist” by his high-school history teacher
  • Coached 80+ business owners through my cohort-based course
  • 23,000+ followers on LinkedIn without using templates
  • Interviewed Seth Godin (twice)
  • CXL course instructor

10 facts about me

1) I'm the husband to the beautiful Jennifer:

2) I've been living in Dublin, Ireland, for the last 10 years.

3) At the end of my 3rd year in a French business school, I was expected to do an internship abroad with a French company (in partnership with said business school). One of those companies was based in Ireland and I ended up here because they were the only one interested in my profile.

4) I fell in love with marketing when I was 18-19 after reading the book called Petit traité de manipulation à l'usage des honnêtes gens which is basically the French version of Influence: The Psychology of Persuasion:

Image result for petit traite de manipulation a l'usage des honnetes gens

5) Marketing has always been more than a career or a job for me. I’m kinda obsessed with it. I love understanding people – what they really think, what they really like, what they really do. I'm a super curious person who loves asking questions until I get to the bottom of things.

6) I was born in Clermont-Ferrand, France, which is famous for its gothic cathedral as well as for being the corporate headquarters of Michelin (the global tyre company):

green grass field near mountain during daytime
Clermont-Ferrand and its volcanoes...

7) When I was a little boy, I used to annoy my mom by constantly connecting to the internet on our 56k modem when she was trying to make a call. I was fascinated by the ability to reach an unlimited amount of people within seconds and by the touch of a button.

8) I believe you can treat people the way you’d like to be treated and still generate results without using sleazy, aggressive, hack-y marketing. This is why I’ve started Everyone Hates Marketers – a no-fluff, actionable marketing podcast – as a side project in April 2017. I've left my full-time job in September 2020 to work on it full-time.

9) Since then, EHM has been downloaded more than 1M times and got praises from many from industry leaders as a marketing podcast you can learn from (crazy, right?!).

10) I LOVE creating something that people pay attention to because it's the OPPOSITE of what everyone else is doing. I'm super cynical and contrarian by nature so I tend to try to poke holes in everything I see or hear... I think this is why I thrive in making people pay attention to stuff without being spammy.


Everyone explains that making your business different is vital — but NO ONE (not even experts) explains how to actually do it... Until now.

Just click on that big fat red button, answer a couple of questions, and learn to stand the f*ck out in a no-bull, super-practical way:

"You're literally the only marketer I can stomach."

Braeden Mitchell
Security Engineer

"A terrific celebration of marketers and marketing in all its forms."

Cindy Gallop
The Michael Bay of business

"When are you going to do something in French so I understand it?"

Mr Grenier
My Dad


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